Objectives: The major is established to develop senior application-oriented technical talents who master systematic theoretical knowledge and skills of visual communication design and production, have advanced design ideas, rich creative thinking and artistic expression ability, and hold the ability to use computers and network technology for advertising communication design and production, design construction, design innovation and design management.

Core Courses: Font Design, Computer-aided Design, Illustration Techniques, Commercial Photography, Layout Design, Logo Design, Advertising Design, Packaging Design, Brand Image Design, Book Binding Design, Webpage Design, UI Design, Website Design, Video Editing, Communication and Planning, etc.

Features: The major strives to help students develop modern design concepts and innovative thinking and become proficient in digital design tools and skills. Students are able to independently complete various graphic designs and professional creative demonstrations after graduation.

Career: Graduates will be suitable for planning, creation, technology and management of visual communication in visual communication design, visual communication planning and visual communication production and other posts of graphic design companies, advertising companies, advertising departments or planning departments of manufacturers, as well as related design studios.