Objectives: The major is designed to develop professional and application-oriented talents that have excellent basic theories of humanity and animation design, pioneering aesthetic judgment, creative thinking and design ability of animation and expression, communication and management skills; master all kinds of software application technologies, have hand-painted ability and film and television animation performance ability, as well as innovative artistic expression, literary imagination and strong practical ability.

Core Courses: An Introduction to Animation, Digital Image Processing, Audiovisual Language of Film and Television, Animation Scene Design, Original Painting and Motion Law, 3D Animation, Material Animation, Music Editing and Synthesis, Basic Theories of Film and Television Synthesis, Film and Television Design, Animation Director, Film and Television Design and Production, Microfilm Creation, etc.

Features: With the introduction of digital media technology, the major emphasizes the integration of creativity and design thinking and scientific and technological methods, development of artistic taste and cutting-edge performance skills, and training of animation design professional quality and ability in constantly exploring the development trend and expression techniques of animations. Meanwhile, the major also strives to train creative designers in the study and innovation practice to satisfy the social needs.

Career: Graduates are expected to engage in the designing and production of animation film and television programs, dynamic advertisements, children's programs, network animation as well as online game development at film and television companies, new media companies, online games companies, publishing companies, animation education and training institutions.