Objectives: The major is established to cultivate professional and application-oriented talents that hold sound humanistic quality, basic theory of product design, pioneering aesthetic judgment, great sense of responsibility, strong logical thinking and product modeling ability, master the basic skills of product design and expression, communication and management skills, possess the ability of creative design and modeling expression, ergonomics and production process design, and have the competence of new product development.

Core Courses: Product Design Procedures and Methods, Product Design Performance, Product Model and Manufacturing Process, Product Design Investigation and Research methods, Ergonomics, Interaction and Experience Design, Innovative Product Design, Digital Design, 3D Printing Technology, etc.

Features: With the introduction of the world’s advanced teaching concepts and in cooperation with overseas first-class design universities, the major highlights the project-based teaching and innovative designs in the form of cultural and creative product design/study workshops, and takes classrooms as a social platform to stimulate students' passion on creativity and develop their ability of practice and product development.

Career: for electronic products companies, home products companies, fashion product design companies, furniture manufacturing companies and other units, able to engage in product design, production and related project implementation and management.