Objectives: Guided by the problems from regional culture in the "social progress" and by means of discipline integration and cross-cultural cooperation the major is set to develop professional and application-oriented talents with global perspective of design culture, design culture with characteristics, comprehensive application ability of interdisciplinary knowledge, pioneering aesthetic judging capability, great sense of social responsibility, and strong ability of new media design and innovative practice.

Core Courses: Graphics and Text, Arrangement and Layout, Printing and Production, Signs and Symbols, Decoration and Patterns, Graphics and Images, Publication and Packaging, Display and Furnishings, Digital Media Design and Production, Marks and Colors, Brands and Images, Communication and Planning, etc.

Features: Based on the "design project teaching method", the major introduces enterprise projects into the classroom to improve students' comprehensive ability of "general specialty, specific innovation and strong skills" through practical teaching cases.

Career: Graduates will be qualified for design companies, advertising companies, decoration companies and cultural media organizations, and competent for the design and project planning of printing media, online media and fashion in visual communication.