Objectives: The major aims to train application-oriented technical talents that possess good scientific and humanistic qualities, strong and broad foundation of knowledge, great teamwork spirit, independent learning ability applied engineering  capability and practical competitiveness, facing today's information age, master the theories and skills of design, production, operation, management and consumer services in digital media development and digital communication at the age of informatization, and have the competence to provide support for application integration, maintenance and secondary development of digital media technology and equipment.

Core Courses: Digital Media Technology, Software Engineering, Database System, Algorithm Design and Analysis, Object-oriented Programming, Computer Graphics, Digital Image Processing Technology, Digital Content Management, 3D Computer Modeling, Computer Game Foundation, Computer Network, Multimedia Development Technology, Virtual Reality Technology, Computer Game Design, etc.

Features: Combined with the requirements of publication, news, film and television and other cultural media as well as other digital media on software development and product design and production industries, the major places equivalent stress on the development of information communication theory, digital media technology and design management technical support in the era of digital network.

Career: Graduates will be qualified to provide technical support of digital media development, audio and video digitization, web page design and website maintenance, multimedia design and production, information service and digital media management in party and government organs, news media, publishing, commerce, education, information consultation and IT.