Educational Objectives

This major is aimed at cultivating senior applied skilled talents, who show a systematic mastery of basic design knowledge, have a systematic design thinking ability, rich creative imagination and artistic expression, are proficient computer-aided design operation, and are able to be engaged in new media advertising design, graphic advertising design and production, and advertising photography, illustration design, UI interaction design and more.

Fundamental Courses

Graphic Language, Three-Dimensional Modeling Expression, Font Design, Layout Design, Language Expression Comprehensive Material Techniques, Commercial Photography, Illustration Design, Advertising Creativity and Planning, Brand Image and Promotion, Book Design, Packaging Design, UI and Interaction Design, and Dynamic Media Design, etc.

Job Prospects

Range of occupations: related design work in advertising and planning companies, graphic design companies, the publishing industry, corporate publicity planning departments, cultural and creative product design and development companies, and other fields requiring graphic and new media design.

Job group: graphic designer, newspaper and magazine editor, new media designer, visual effects designer, brand designer, commercial illustrator, UI interaction designer, and e-commerce designer, etc.