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Automobile Marketing and Services (New Energy Automotive Technology) (Three-Year Diploma Program)

Educational Objectives


This major aims to train high-quality technical and skilled talents who are "strong in technology, versed in maintenance, good at marketing and adept in service", have a good professional quality, master the basic theoretical knowledge and basic skills necessary for the major, have a good command of the basic structural principles and maintenance knowledge of modern vehicle-mounted network, drive motor and control, power battery management and maintenance, and pure electric and hybrid vehicles, and are well positioned to work on new energy vehicle sales and after-sales service and other jobs.


Fundamental Courses


New Energy Vehicle Electrical and Electronic Technology, New Energy Vehicle Technology, Drive Motor and Control Technology, Automotive Electrical Equipment, Automotive Engine Electronic Control Technology, Vehicle Circuit Analysis and Troubleshooting, New Energy Vehicle Structure Principles and Maintenance, Automotive Chassis and Body Electronic Control Technology, Automobile Marketing Fundamentals and Practice, Used Car Appraisal and Evaluation, and Auto Insurance and Claims.


Features


This major implements the talent training model of alternate work and study featuring "work-study integration with education in the real world", as well as the curriculum system for learning areas based on the systematic work process; and adopts experimental teaching method, project-driven method, case teaching method and other teaching methods to stimulate the initiative of learning and improve the pertinence of learning. Professional courses adopt the integrated teaching of theory and practice to realize the integration of theory and practice.


Job Prospects

Graduates of this major may engage in automobile marketing, credit, insurance, after-sales service, management and other jobs in automobile sales and service companies, including sales consultants, service consultants, insurance survey and damage assessment actuaries, and used car appraisal assessors. They can also work on the sales, maintenance, quality control, and new technology training of new energy vehicles in OEMs, 4S shops and after-sales service companies.

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