This major is committed to fostering high-quality skilled professionals who master the basic theories, elementary knowledge and skills of marketing, acquire knowledge and capabilities in marketing, management, economics and other aspects, and get ready to work on sales management, marketing planning, market research and forecasting, and e-commerce in enterprises and public sectors.

Fundamental Courses

Marketing, Consumer Behavior Analysis, Market Research and Forecasting, Business Negotiation, Internet Marketing, New Retail, New Media Marketing, Modern Marketing, Brand Planning and Management, Public Relations Planning, Advertising Planning and Management, Distribution Channel Management, Application of EXCEL in Sales Management, International Marketing, Fundamentals of Accounting, Fundamentals of Economics, Fundamentals of Management, and Fundamentals of Statistics, etc.

Job Prospects

The demand for marketing talents has long topped the talent demand list, along with a high employment rate all the time. The opportunities for graduates of this major to be employed are as follows: (1) sales category: sales representative, marketing executive, new retail, e-commerce and other jobs; (2) marketing category: market research, market forecasting, marketing planning, internet marketing planning, information statistics, customer service and other copywriting jobs. (3) consulting category: market research, marketing planning and other jobs in market consulting companies and marketing consulting companies. (4) self-employment: taking on consulting and planning enterprises to provide companies with market research and marketing plans.