This major aims to train high-quality skilled professionals with creative spirit and pioneering thinking who accommodate the needs of the development of the e-commerce industry, develop the ability to operate and manage e-commerce, master the basic theories of economy, management, marketing, computer and network, establish the basic capabilities of e-commerce platform operations, web page design and production, graphic and image processing, audio and video processing , Web development and management, internet marketing, and business data statistics and analysis.

Fundamental Courses

Fundamentals of E-commerce, Graphic and Image Processing Techniques, Multimedia Technology, Web Design and Production, Internet Database, WEB Application Development, Customer Relationship Management, Internet Marketing, Copywriting Planning, Search Engine Optimization, Online Store Operations and Promotion, Cross-Border E-Commerce, Data Statistics and Analysis, Electronic Payment and Security, E-Commerce and Modern Logistics, Fundamentals of Accounting, and Fundamentals of Mobile E-Commerce, etc.

Job Prospects

The major opportunities for students in this major to be employed are as follows: (1) e-commerce planning and management, cross-border e-commerce, data analysis, logistics management, internet marketing, government affairs management and other jobs in e-commerce companies, business companies, logistics companies, large and medium-sized enterprises and administrative service divisions; (2) the development, maintenance, and management of e-commerce platforms in enterprises and public sectors; (3) the processing of graphics, images, audios and videos in e-commerce companies.