Educational Objectives

This major is among the undergraduate majors under the talent training program for strategic emerging (pillar) industries in ordinary undergraduate universities in Hubei Province. It is dedicated to training students to master the basic theories and know-how of e-commerce, skillfully apply comprehensive skills in e-commerce to engage in modern business activities, and develop a strong sense and capability of innovation and entrepreneurship.

Fundamental Courses

Fundamentals of E-Commerce, Graphic and Image Processing Techniques, Multimedia Technology, Web Design and Production, Visual Marketing, Cross-Border E-Commerce, WEB Application Development, Economics, Principles of Management, Marketing, Internet Marketing, Search Engine Optimization, Statistical Analysis Software and Application, Copywriting Planning, Customer Relationship Management, Logistics and Supply Chain Management, Accounting Principles, International Trade Practice, and Fundamentals of Mobile E-Commerce, etc.

Job Prospects

The major opportunities for students in this major to be employed are as follows: (1) internet marketing, e-commerce planning, cross-border e-commerce, logistics management, data statistics and analysis, e-commerce platform development in e-commerce companies; (2) modern business management, government affairs management, financial management, network business and marketing in enterprises and public sectors; (3) continuing to study for master's and doctoral degrees in universities at home and abroad.