Educational Objectives

This major is established to cultivate high-leveled skilled professionals who are resolute in ideals and beliefs; pursue all-round moral, intellectual, physical and aesthetic grounding with a hard-working spirit; have a certain scientific and cultural level, good cultural literacy, professional ethics and awareness of innovation, an artisan spirit of pursuing perfection, and strong employability and capacity for sustainable development; have a good command of expertise and technical skills in this major; are trained toward entering the job groups including sales personnel and business consulting service personnel working in the Internet and related service industry, wholesale industry, retail industry and other industries; and are able to engage in marketing promotion, operations management, customer service and other jobs.

Fundamental Courses

Web Design and Production, Online Store Operations, Customer Service and Management, E-Commerce Data Analysis and Application, Online Marketing, Mobile Commerce, Online Store Decoration, Programming, Video Production, Graphics and Image Processing, Import and Export Trade, Cross-Border Electronic Commerce, and New Media Marketing, etc.

Job Prospects

Graduates largely work for e-commerce companies or e-commerce departments of traditional enterprises as e-commerce engineers, mobile commerce marketing promotion staff, network marketers, network promotion specialists, network data acquisition specialists, logistics specialists, foreign trade personnel, operations customer service staff, micro video marketers, online shopping agents, as well as self-employed shop owners and other positions related to cross-border electronic commerce.

Engineering Highlights

Xingchen Studio: This studio is a unique educational brand in the e-commerce major provided by the Wuhan College of Foreign Languages & Foreign Affairs. It is directly led by faculty leaders and boss-type mentors. The mentor group aims to train students into student-type bosses who can truly carry the spirit of "innovation, entrepreneurship, and creativity" and truly leverage the e-commerce platform for entrepreneurship. Since its establishment, the studio has undertaken projects such as corporate online shop graphic design, video shooting, and store hosting, which have received unanimous praise from enterprises.