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Automotive Marketing and Service

Concentration: Automobile Business Management


Educational Objectives


This major is set to foster versatile talents with the basic theoretical knowledge and fundamental skills required by this major as well as automobile sales, business and public relations capabilities, who can skillfully use sales and after-sales service process and skills focusing on automotive production services, automobile sales services, automotive evaluation and vehicle damage assessment, automobile transport services and other fields in the automobile sales and service industry, and endeavor to obtain the relevant national professional qualification certificates for the automobile industry.


Fundamental Courses


Fundamentals of Japanese, Automobile Marketing and Practice, Accident Vehicle Survey and Damage Assessment, Traffic Accident Disposing Practice, Accident Vehicle Identification and Evaluation, Used Car Identification and Evaluation, Insurance Principle and Practice, Auto Insurance and Claims Practice, Service Etiquette and Professional Ethics, Automotive Parts Management and Marketing, Vehicle Laws and Regulations, Vehicle Maintenance and Inspection, English for Automobile Jobs, etc.


Job Prospects


Graduates may be engaged in senior automobile sales, automobile insurance, automobile claims, used car evaluation, inspection and arbitration, accident analysis, after-sales service management, financial loan, auto marketing management, auto insurance management and others in 4S/5S shops.


Concentration: New Energy Vehicle Technology


Educational Objectives


The major of new energy vehicles is mainly set to cultivate practical highly skilled professionals for enterprises and government-supported organizations specializing in the after-sales technical service and management of new energy vehicles, who are able to engage in the repair, inspection and management of new energy vehicles in the front line of production and service, develop good professional ethics, independently learn career-related new technology and knowledge, have a strong sense of responsibility to society, enterprises and customers, and lay a solid foundation for career development.


Fundamental Courses


Engineering Application, Fundamentals of Automotive Mechanics, Automotive Electrical Engineering, Public Foreign Language, Physical Education and Health, Computer Application, Mental Health Education, New Energy Vehicle Inspection and Maintenance, New Energy Vehicle Electric Drive System Inspection and Maintenance, New Energy Vehicle Energy System Inspection and Maintenance, New Energy Vehicle Chassis System Inspection and Maintenance, New Energy Vehicle Body System Inspection and Maintenance, New Energy Vehicle Electric Air Conditioning Inspection and Maintenance, Vehicle Control System Inspection and Maintenance, and Charging System Inspection and Maintenance.


Job Prospects

Graduates may work in new energy vehicle manufacturing, new energy vehicle mechanical and electrical maintenance, new energy vehicle performance testing, new energy vehicle new technology training, new energy vehicle maintenance business reception, new energy vehicle sales, new energy vehicle commissioning, new energy maintenance technical supervision, quality inspection , new energy vehicle technology training, among others.

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