Chain Operation and Management

Objectives: The major aims to train high-quality technical and skilled talents that have sound personality and good professional ethics, meet the needs for production, construction, management and service in the front line, hold scientific and cultural quality, as well as chain enterprise management skills in commodity, operation, customer service and human resources.

Core Courses: Management Basis and Application, Accounting Basis, Marketing Practice, Modern Logistics Management Practice, Chain Operation Principle and Practice, Market Research and Analysis, Store Development and Design, Store Operation Practice, Warehousing and Distribution Management Practice.

Features: Students will have certain abilities in logistics planning and design, logistics management and logistics operation, be able to make policies in economic management authorities, trading companies and logistics enterprises, and become application-oriented, interdisciplinary and international logistics management workers in logistics operation and management.

Career: After graduation, students will be qualified for marketing planning, market research, commodity procurement, headquarters management, store management, e-commerce, human resource management, logistics and distribution, store financing and other work in chain enterprises.