Objectives: The major aims to develop interdisciplinary, application-oriented and innovative talents who have modern management and information economy concepts, master the basic theories and comprehensive skills of information technology, marketing, international trade, management, law and modern logistics, have the ability to conduct business activities with the Internet and improve corporate management methods using computer information technology and modern logistics methods, hold certain Internet innovation and entrepreneurship quality, and are able to meet the needs of business operation, professional management and technical service in modern society.

Core Courses: Introduction to E-commerce, E-commerce Laws and Regulations, E-commerce Operation and Management, E-payment and Business Security, Network Marketing, Information System Analysis and Design, Customer Relationship Management System, Cross-border E-commerce Operation Practice, Internet Innovation and Entrepreneurship, etc.

Features: Dedicated to the training of e-commerce engineers and business data analysts, the major is set with three fields: E-commerce Operation and Maintenance, Business Data Management and Cross-border E-commerce Operation, with an aim to help students develop the ability to integrate computer science, marketing, management, law and modern logistics, conduct business activities with the Internet, and improve corporate management methods using computer information technology and modern logistics methods.

Career: For enterprises and public institutions at home and abroad, financial institutions, and be able to engage in e-commerce operation management, network marketing, cross-border trade and business activity planning, statistical analysis of business data, information construction and system maintenance, etc.