Educational Objectives

This major is a key discipline of business administration in colleges and universities in Hubei Province. It is set to train senior applied professionals who have a mastery of basic theories of marketing, management and economics, have a good command of modern marketing theories and methods, know well market research, marketing environment analysis, internet marketing, marketing planning and implementation, marketing activity management and other marketing activities, show the spirit of innovation and the ability of practice, and are well positioned to work on market research, marketing planning, sales management, e-commerce, international marketing and other marketing business and management work in for-profit and non-profit organizations.

Fundamental Courses

Marketing, Market Research and Forecasting, Consumer Behavior, Distribution Channel Management, Internet Marketing, Advertising Planning and Management, Brand Planning and Management, Public Relations Planning, Chain Operations Management, Modern Marketing, Sales Management, Customer Relationship Management, International Marketing, Basic Accounting, Operations Management, Corporate Governance, Economics, Management, and Statistics, etc.

Job Prospects

The demand for marketers has long been ranked first on the talent demand list, along with a high employment rate all the time: (1) sales category: marketing director, sales manager, brand manager, regional manager, key account manager, public relations manager, e-commerce, international marketing; (2) marketing category: market research, marketing planning, promotion activity planning, advertising planning, brand planning, public relations planning and other copywriting work in enterprises; (3) consulting category: market research, marketing planning and other jobs offered by market consulting companies and marketing consulting companies; (4) continuing to study for master's and doctor's degrees in universities at home and abroad.