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Marketing(New Retail Operation)

Junior College Program Duration: 3 years


Objective: We cultivate applied talent with basic knowledge and professional abilities of economics, management and marketing, strong practical working skills, and meeting the professional requirements for marketers and business planners, etc.


Advantages and characteristics: This major has a complete curriculum system, focusing on practice. A new characteristic program “New Retail Operation” has been set to meet the demands of today's market. We have set up laboratories for cross-border e-commerce, marketing simulation, and business negotiation etc. We pay attention to cultivating personalized education and innovation ability of our students, who have participated in many national marketing competitions in recent years and achieved excellent results. The employment rate of our graduates has exceeded 95% for two consecutive years.


Main courses: Management, Marketing, Cross-Border E-Commerce Practice, Consumer Behavior, Network Marketing Economy, Market Research and Forecast, Marketing Channel Management, Sales Management and Promotion, etc.


Career prospects: There are a wide range of employment choices for our graduates, including marketing and network marketing in cross-border e-commerce operators, as well as industrial and commercial enterprises, finance, securities, insurance, real estate, tourism, and other industries.

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