Undergraduate Program      Duration: 4 years

(“Six-star” major         Double Degree Awarding)

Objective: Adhering to the value of “Economics, Study, Endeavor and Enlightenment”, we cultivate high-quality management talent of applied with all-round development of morality, intelligence, physique, aesthetic view and labor skills, mastery of the basic theories, methods and applied technologies of business operation and management, and strong abilities in teamwork, interpersonal communication, innovation, and entrepreneurship.

Advantages and characteristics: As is a major of “Comprehensive Professional Reform Pilot Project” in colleges and universities of Hubei Province, this major grants double-degree of “Business Administration”. With high social recognition in the quality of talent cultivation, this major has been rated as a “six-star” major by cuaa.net for six consecutive years and ranks first in the same major of private colleges and universities in China; 75% of our faculty members hold titles of associate professor or above. We have 3 high-level innovation and entrepreneurship laboratories for business startup guidance and training of our students. The success rate of our students in postgraduate entrance examination is high, reaching 37.68% in 2021, and some students have been admitted to well-known universities at home and abroad for further study. Over the years, the one-time employment rate has remained above 96%.

Main courses: Strategic Management, Network Platform Operation and Management, Big Data Analysis and Processing Practice, Online Store Data Analysis and Decision-Making, Human Resource Management, Entrepreneurship, and Network Marketing Management, etc.

Career prospects: the graduates can engage in the operation, management and teaching in enterprises, schools, public institutions, and government departments.