Undergraduate Program      Duration: 4 years

Objective: Relying on the Intelligent media laboratory of the department, we cultivate innovative talent exceling in the planning and production of all-media content, acquainted with the design and operation of all-media products, proficient in related technologies of network and new media, and meeting the requirements for the development of the network and the new media industry.

Advantages and characteristics: We have first-class faculty with practical experience and a student innovation team represented by the new media operation studio. Relying on the “New Media Service Outsourcing Talent Training Base” and the Big Data News Innovation Team of Hubei Province, we have successively hosted the “People's Daily New Media Brand Communication Research” and the “New Media Brand Building Seminar of Hubei Province”, and established a cooperative practice platform with new media organizations such as Yangtze Cloud and www.cjn.cn to improve the practical abilities of the students.

Main courses: Introduction to Network and New Media, Introduction to Intelligent Media, User Analysis of Network and New Media, New Media Writing, New Media Planning and Production, New Media Operation and Promotion, Web Design and Production.

Career prospects: The graduates can engage in the design and operation management of new media products, all-media planning and production in cultural communication organizations, large websites and new media departments, government departments, enterprises, and public institutions.