Bachelor’s degree (four years)

Training objectives: This program conforms to the trends of digital advertising and new media, meets the needs of brand revitalization in various fields and the actual operating needs of the new media brands of enterprises and institutions, and equips the students with the professional qualities required for brand operation and communication in new media in this intelligent society.

Characteristic advantages: This program the first of its kind dedicated to “brand communication” among private colleges and universities in China. Under the leadership of by Shu Yongping, a well-known expert in brand communication, the program features a team of professional teachers who are both PhD holders and advertisers. The personalized talent training plans prepare the students to work as “brand officers + new media officers.” The smart media lab features an innovative system integrating project training and entrepreneurship as well as teaching and practice.

Main courses: New Media Operation and Communication, New Media Planning and Production, Data Mining and Analysis, Advertising Creativity and Planning, Advertising Copywriting, Brand Communication Strategy, Smart Brand Management, etc.

Employment prospects: To work in the new media operation department of the government, the sales & marketing department of an enterprise/institution, or the media brand department of an advertising company; to serve as a partner of a start-up company; or to continue education in a postgraduate program at home or abroad.