Bachelor’s degree in art (four years)

Training objectives: This program equips the students with artistic literacy, the knowledge of design theories and skills, the skill of applying computer design software in combination with new media/digital mobile technology in visual design and other related fields, and the ability to innovate.

Characteristic advantages: The program boasts an open, interdisciplinary, and practical curriculum, focuses on the combination of visual communication design and multimedia/ digital mobile technology under the information technology environment, and emphasizes the ability to adapt to social needs and practically innovate. The curriculum features hierarchical teaching. The basic courses aim to cultivate creative thinking, and the professional courses reflect the current needs of the society. The practical courses are taught through “real design projects” and “competitions.” The program also works with enterprises to provide the students with internships for practice. In addition, the program carries out multiple exchanges with Hanyang University (South Korea) and Jeonju University (South Korea) and join education with the visual design program of Myongji University (South Korea).

Main courses: Graphic Creativity, Layout Design, Illustration Design, Guide Design, Logo and Corporate Image Design, Packaging Design, Advertising Design, Book Design, Webpage Design, Display Design, etc.

Employment Prospects: To worker as a graphic designer in the graphic design department of an advertising or design company; work as an art editor for the graphic design department of a media company or institution, such as a TV station, an educational institution, a publishing house, a newspaper, a magazine, or a large website; or engage in planning, design, education, or brand building and management.