Bachelor’s degree in art (four years)

Training objectives: This program equips the students with relevant knowledge of information interaction design, entertainment media design, and digital media; and the preliminary capability of research and practice in the fields of interaction design, digital special effects, and digital entertainment.

Characteristic advantages: This program mainly focuses on the design of information interaction and entertainment media. The training model of this program features a disciplinary combination of art and information science, including art courses based on perceptual thinking and other courses based on rational thinking such as information science. The teaching and training of the program has been designed to meet market demand, and all the teachers have practical experience of working for companies or enterprises. In addition, collaborations with companies or enterprises the program are one of the highlights of this program.

Main courses: 3D Design, Visual Narration, Film & Television Language and Editing, Interactive Design Methods, Design Psychology and User Research, User Interface Design, etc.

Employment prospects: To work as a creative planner or producer, an advertising/interaction designer, or a user interface designer for a TV station; a film/television, advertising, animation, or game company; or an internet or communication enterprise.